An author’s success in marketing their book starts with making sure that people actually know the book exists. Sure, your friends and family are great support, but if you want to expand your reach and get the word out, then you need to look at how to rank your book in social media channels like Facebook, Twitter, Instagram, and Pinterest. Here are multiple ways you can make sure your book gets noticed on social media.
Twitter is one of the most important social networks for authors and readers alike. Connecting with your target audience through Twitter can not only help you get your book discovered but it can also improve sales. If used correctly, Twitter can make your author brand grow as well as increase its potential value. The following tips will show you how to boost your followers and increase engagement on Twitter.
While many people know that Facebook is a social network, it’s also an excellent platform for ranking books. You can create free fan pages and groups as well as paid advertising campaigns (although you should be sure to avoid scams). One of your most valuable assets on Facebook is something called a like. The more likes your page has, the more likely it is that people will find it when they search on Facebook. This is extremely important because if they like your book, they might be interested in following updates about your work or buying other titles you publish. If you want to learn how to get likes for free check out my previous post: How to Get More Free Likes and Followers on Twitter, Google+, Pinterest.
As an author, one of your primary goals is likely to have as many people as possible read your book. While it’s unlikely that you’ll reach bestseller status with your first (or second) book, social media can help create an audience and drive interest. Create captivating content that reflects who you are and what your personality is like on Instagram; if you’re funny or sarcastic, be funny or sarcastic on Instagram! Other things you’ll want to consider: stay active, respond to comments and engage followers by responding with short personal answers.
If you’re looking for another social network, Google+ is a great place to start. Google+ isn’t just one of those social networking sites. It’s built for people who want to share content and follow real conversations, rather than following celebrities or brands. Just like Twitter, Google+ allows you connect with influencers from different industries who are knowledgeable about your topic of interest. Not only can they help you build up your readership, but they can also help direct users back to your book. After all, everyone loves a good recommendation.
Pinterest is one of those sites that everyone loves, yet not enough people take advantage of. Just think about it: if you’re a business, wouldn’t you love it if your name was associated with something as popular as Pinterest? It seems crazy not to use such a massively influential site. The key to success with Pinterest is being strategic and smart about it. Don’t just pin what interests you; create boards based on topics that your audience cares about and pin away! But how do you know what they care about? First, look at what other brands are doing on Pinterest for some insight.
LinkedIn is a great platform for business professionals to build their professional brand and share knowledge. By joining groups on LinkedIn, you can be seen as an expert in your field. By being active on LinkedIn you can show people that you are worth following on social media platforms because of your expertise. Sharing valuable information that people will use will rank your book higher. Than if you simply posted links or promotions for sales. You should also make sure that your profile is complete and looks professional, any time spent on polishing your profile will not go un-noticed by potential readers or employers looking for someone like you online. When it comes down to it all remember two things: promote yourself wisely, and always keep writing.
YouTube’s targeted viewers are mostly women between 18 and 34 years old. These statistics may seem odd for a platform that’s most popular among children and teenagers, but because of YouTube’s uncanny ability to make you feel like you’re talking with a friend, it’s become one of the most successful social networks of all time. According to Forbes, videos on YouTube are watched over 1 billion times daily. With a proven ability to capture attention, drive traffic back to your website and boost your SEO rankings, YouTube is definitely worth considering as part of your social media strategy. If you do decide that it’s worth creating videos for your book, there are several tips you should follow.
Reddit is one of social media’s most popular websites. Unlike many other sites, however, Reddit requires that its users provide interesting content or lose their account. It’s also a great place for authors to connect with readers and promote their work; you can register for an account here. Once you do, make sure your author username on all social media accounts is consistent with your Reddit account name. So that readers can easily track down more of your content by looking at your comment history. To market yourself on Reddit, focus on providing value through upvotes and solid comments rather than shameless self-promotion—people will respect you more for it and likely check out your book as a result.